Search Results for author: Robin M. Gubela

Found 3 papers, 1 papers with code

Interpretable Multiple Treatment Revenue Uplift Modeling

no code implementations9 Jan 2021 Robin M. Gubela, Stefan Lessmann

Uplift models support a firm's decision-making by predicting the change of a customer's behavior due to a treatment.

Decision Making Marketing

Response Transformation and Profit Decomposition for Revenue Uplift Modeling

no code implementations20 Nov 2019 Robin M. Gubela, Stefan Lessmann, Szymon Jaroszewicz

The proposed methodology entails a transformation of the prediction target, customer-level revenues, that facilitates implementing a causal uplift model using standard machine learning algorithms.

BIG-bench Machine Learning Decision Making +1

Affordable Uplift: Supervised Randomization in Controlled Experiments

1 code implementation1 Oct 2019 Johannes Haupt, Daniel Jacob, Robin M. Gubela, Stefan Lessmann

To increase the cost-efficiency of experimentation and facilitate frequent data collection and model training, we introduce supervised randomization.

Decision Making Marketing

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