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Found 2 papers, 2 papers with code
Targeting customers under response-dependent costs
This study provides a formal analysis of the customer targeting problem when the cost for a marketing action depends on the customer response and proposes a framework to estimate the decision variables for campaign profit optimization.
Affordable Uplift: Supervised Randomization in Controlled Experiments
To increase the cost-efficiency of experimentation and facilitate frequent data collection and model training, we introduce supervised randomization.
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