no code implementations • 10 Nov 2023 • Yixin Tang, Yicong Lin, Navdeep S. Sahni
This paper investigates an approach to both speed up business decision-making and lower the cost of learning through experimentation by factorizing business policies and employing fractional factorial experimental designs for their evaluation.
1 code implementation • 27 Mar 2019 • Caio Waisman, Navdeep S. Sahni, Harikesh S. Nair, Xiliang Lin
This paper studies the measurement of advertising effects on online platforms when parallel experimentation occurs, that is, when multiple advertisers experiment concurrently.