Search Results for author: Juan Pablo Equihua

Found 2 papers, 0 papers with code

Modelling customer churn for the retail industry in a deep learning based sequential framework

no code implementations2 Apr 2023 Juan Pablo Equihua, Henrik Nordmark, Maged Ali, Berthold Lausen

As retailers around the world increase efforts in developing targeted marketing campaigns for different audiences, predicting accurately which customers are most likely to churn ahead of time is crucial for marketing teams in order to increase business profits.

Feature Engineering Marketing

Cannot find the paper you are looking for? You can Submit a new open access paper.