LLaVA Finds Free Lunch: Teaching Human Behavior Improves Content Understanding Abilities Of LLMs

no code implementations • 2 May 2024 • Somesh Singh, Harini S I, Yaman K Singla, Veeky Baths, Rajiv Ratn Shah, Changyou Chen, Balaji Krishnamurthy

Specifically, we show that training LLMs to predict the receiver behavior of likes and comments improves the LLM's performance on a wide variety of downstream content understanding tasks.

Long-Term Ad Memorability: Understanding and Generating Memorable Ads

no code implementations • 1 Sep 2023 • Harini S I, Somesh Singh, Yaman K Singla, Aanisha Bhattacharyya, Veeky Baths, Changyou Chen, Rajiv Ratn Shah, Balaji Krishnamurthy

Finally, with the intent of memorable ad generation, we present a scalable method to build a high-quality memorable ad generation model by leveraging automatically annotated data.

Language Modelling Marketing +1