no code implementations • 17 May 2024 • Changshuai Wei, Benjamin Zelditch, Joyce Chen, Andre Assuncao Silva T Ribeiro, Jingyi Kenneth Tay, Borja Ocejo Elizondo, Keerthi Selvaraj, Aman Gupta, Licurgo Benemann De Almeida
Computational marketing has become increasingly important in today's digital world, facing challenges such as massive heterogeneous data, multi-channel customer journeys, and limited marketing budgets.