1 code implementation • 20 Apr 2020 • Ali Dasdan, Eric Van Lare, Bosko Zivaljevic
Most of the rankings use a similar scheme: Rank universities in decreasing score order, where each score is computed using a set of attributes and their weights; the attributes can be objective or subjective while the weights are always subjective.
Digital Libraries Computers and Society
no code implementations • 30 Nov 2017 • Sahin Cem Geyik, Jianqiang Shen, Shahriar Shariat, Ali Dasdan, Santanu Kolay
We also present two use cases where we can utilize the data quality assessment results: the first use case is targeting specific user categories, and the second one is forecasting the desirable audiences we can reach for an online advertising campaign with pre-set targeting criteria.
1 code implementation • 31 Aug 2015 • Shahriar Shariat, Burkay Orten, Ali Dasdan
Effective and reliable evaluation of an online bidding model is crucial for making faster model improvements as well as for utilizing the marketing budgets more efficiently.
no code implementations • 24 Feb 2015 • Sahin Cem Geyik, Abhishek Saxena, Ali Dasdan
Budget allocation in online advertising deals with distributing the campaign (insertion order) level budgets to different sub-campaigns which employ different targeting criteria and may perform differently in terms of return-on-investment (ROI).
no code implementations • 26 Jan 2015 • Sahin Cem Geyik, Ali Dasdan, Kuang-Chih Lee
In the domain of online advertising, our aim is to serve the best ad to a user who visits a certain webpage, to maximize the chance of a desired action to be performed by this user after seeing the ad.
no code implementations • 14 May 2013 • Kuang-Chih Lee, Ali Jalali, Ali Dasdan
Today, billions of display ad impressions are purchased on a daily basis through a public auction hosted by real time bidding (RTB) exchanges.
no code implementations • 14 May 2013 • Ali Jalali, Santanu Kolay, Peter Foldes, Ali Dasdan
This trade-off between reachability and performance illustrates a need for a forecasting system that can quickly predict/estimate (with good accuracy) this trade-off.