You Are What Apps You Use: Demographic Prediction Based on User's Apps

29 Feb 2016 Eric Malmi Ingmar Weber

Understanding the demographics of app users is crucial, for example, for app developers, who wish to target their advertisements more effectively. Our work addresses this need by studying the predictability of user demographics based on the list of a user's apps which is readily available to many app developers... (read more)

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  • SOCIAL AND INFORMATION NETWORKS

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