Transformation of marketing in the e-commerce
The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative environment. The basic thesis of the article: the virtual environment defines marketing transformation, changing methods, priorities and structure at practice and then theories of marketing.
PDF AbstractCategories
Computers and Society
Datasets
Add Datasets
introduced or used in this paper