Revenue Optimization with Approximate Bid Predictions
In the context of advertising auctions, finding good reserve prices is a notoriously challenging learning problem. This is due to the heterogeneity of ad opportunity types and the non-convexity of the objective function. In this work, we show how to reduce reserve price optimization to the standard setting of prediction under squared loss, a well understood problem in the learning community. We further bound the gap between the expected bid and revenue in terms of the average loss of the predictor. This is the first result that formally relates the revenue gained to the quality of a standard machine learned model.
PDF Abstract NeurIPS 2017 PDF NeurIPS 2017 AbstractTasks
Datasets
Add Datasets
introduced or used in this paper
Results from the Paper
Submit
results from this paper
to get state-of-the-art GitHub badges and help the
community compare results to other papers.
Methods
No methods listed for this paper. Add
relevant methods here
