A novel class of achievable rate regions is obtained for the K-receiver broadcast channel with two groupcast messages. The associated achievability schemes are parameterized by an expansion of the message set which then determines how random coding techniques are employed, which include generalized versions of {\em up-set} message-splitting, the generation of possibly multiple auxiliary codebooks for certain compositions of split messages using superposition coding, partial interference decoding at all receivers, and joint unique and non-unique decoding... New capacity results are established for certain partially ordered classes of general broadcast channels for certain two non-nested messages. Moreover, when specialized to the combination network (CN), some of the inner bounds are shown, via converse results, to result in the capacity region for (a) the two messages intended for two sets of K-1 receivers each and (b) two nested messages in which one message is intended for one or (c) two (common) receivers. In the latter two cases, we hence recover previous results by Bidokhti et al obtained therein using network coding schemes based on rate-splitting and linear superposition coding. Furthermore, we show the achievability of rate pairs in two examples of CNs, with three and four common receivers each, used in the previous literature to show the sub-optimality of rate-splitting and linear superposition coding, and to motivate a pre-encoding technique and a block-Markov linear superposition coding for the CN, with the latter then lifted to the general broadcast channel. Our results suggest that the proposed framework here, when specialized to the CN, is strong enough to incorporate the enhancements afforded by those two latter techniques, thereby suggesting among other things, that perhaps block-Markov superposition coding is not necessary for the general broadcast channel. (read more)