Optimizing Ad Allocation in Social Advertising

13 May 2015 Tang Shaojie Yuan Jing

Social advertising (or social promotion) is an effective approach that produces a significant cascade of adoption through influence in the online social networks. The goal of this work is to optimize the ad allocation from the platform's perspective... (read more)

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Categories


  • SOCIAL AND INFORMATION NETWORKS
  • COMPUTER SCIENCE AND GAME THEORY