A study of trends in the effects of TV ratings and social media (Twitter) -- Case study 1

12 Aug 2019 Ueoka Takuya Ishii Akira Kawahata Yasuko

The Japanese TV program 'Drama A' is a drama broadcast from October to December 2016. The audience rating was sluggish, but this drama marked a high audience rating in 2016... (read more)

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  • SOCIAL AND INFORMATION NETWORKS